Top Ten 2010 Marketing Trends
Smart Timing and consumer analysis is required if one is going to invest in trends. When your investments are based on trends and emerging technologies minimizing the risks of low or negative returns becomes unpredictable when allocating your small business marketing funds. Contrary to popular belief marketing trends are not closely aligned with consumer trends as marketers who are trend-focus tend to put too much value on revolutionary or new technologies. This is true even though effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused.
The difference between consumer and marketers though is that consumers change their allocations a lot less frequently than marketers. It must be stated though that sticking with an out-dated trend or missing a current trend could spell an opportunity lost and quite possibly a negative impact on your investment.
Below is a list of the Top Ten Marketing Trends in 2010 to help you make the best educated guesses.
They are not in any particular order and my best advice to to you is to test and test again. Then move on.
#1. Marketing Trend – SEO (Search Engine Optimization)
Currently ruling the search engines are sites with relevant content and credible links, however current 2010 marketing trends will quite possibility changing all of that. Consumers are demanding more personalized and relevant search results and their demand is growing to the extent that the search engines are already paying more attention to things like the date of publication, geo- locations, past behaviors and even mobile device browsers. Let’s also not forget the ever growing social media content.
This doesn’t mean that you ought to completely abandoned your current marketing strategies but be sure to invest some of your budget toward testing keywords & links & personalization. Some of the places that you will want to test your keywords and link placements would be in social media, local content and even mobile websites. Be sure to put some effort into refreshing your content you devote to search engine rankings. Search engines will test these new search targets and will reveal some concrete standards and you will be prepared then to invest accordingly at that time.
#2 Trend – Social Network Marketing
No matter what the industry, people tend to buy from those they know, like & trust and social media is no different. If you are a major brand the redeeming quality of social media is that you have lots and lots of eyes attracted to you. As a small business owner you will need to test and survey your current customers to see how many of them participate in social media. A good way to do this is by creating a Facebook fan page and a Twitter page. You will mostly likely find that your current customers are your best customers. Online network marketers know the value of social media amn many of their customers can be found through their social media content.
The marketing trends for 2010 show that this is the year to test content to see what attracts repeat and referral business.
#3 Trend – Paid Search
As Bing gains more loyal searches it has the potential to attract business away from Google. This means lower costs for pay-per click prices as bigger companies look to lower costs through SEO tactics. Even though there hasn’t been any revolutionary marketing trends to paid search since the idea of long tail, consumers will still use paid search as a primary means to find products and services.. Search advertising prices will remain reasonable, and average returns will remain comparably high.
Advertisers will still gain valuable leads from paid search even though they may be limited to Google and Microsoft as Bing continues to gain momentum and it is still highly recommended that small businesses invests in paid search for 2010.
#4 Trend – Email Marketing
When the cost of sending emails is so low, it isn’t hard to justify the cost of the investment . But there are other reasons to send emails. Although there are several other alternatives to sending emails, the average consumers still uses email as their primary means of communications these days. As social media integrations is improved upon, added access to archives emails, the addition auto-responders and even new integrated applications, email marketing trends will increasingly become more powerful in 2010. Be sure to invest in your email list this year. If you don’t use an email service – do so as this will most definitely attract repeat customers as long as you are producing valuable content.
The cost of email marketing isn’t likely to change in 2010 from 2009, however as consumers change email address due to job changes or other economic factors be sure to stay up to date with your contacts and update their email address. This should be a primary focus in your email marketing campaign.